General Electric Interlogix

The Security Software Division of General Electric
COMPANY:

General Electric

PROJECT:

Build a Design Foundation

MY ROLE:

Creative Department

The company had a fresh slate for design opportunities, and I took advantage of them all with establishing the company look and feel through marketing collateral, product packaging, and product development assisting in designs for card readers.  They also held an annual security conference which I was responsible for branding, marketing, and experiencial design.  The initial concept to show the products functions graphically was a box located in crowd photos focusing on faces, carried items, and movement. My VP of marketing called it clever.