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Paramount Automotive

Digital campaign

vehicle wraps for SEMA

EMPLOYER:

The Enthusiast Network

PROJECT:

Digital Campaign/Vehicle Wrap 

MY ROLE:

Art Director/Designer

Since the company had a brand, but didn't have a look and feel established, this was my initial focus.  With the success of the campaign, I was asked to design wraps for off-road vehicles displaying their aftermarket parts for the show at SEMA in Las Vegas. The themes were military and beach inspired per my interview with the companies marketing director.