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WRITING/CONCEPT

MOTOR TREND ON DEMAND Rollout Concept 1

Overhead shot of race track with dunes and a line of
people from the track over the dunes and off into the
distance.

Camera pans the line of people to the end.
Medium close-up of a man asking the last in line:

Man:
What’s all the fuss about?

Last in line:
They’re giving free subscriptions to
MotorTrend OnDemand.

Man:
makes an impressed face.
Cut to shot of front of line where the first in line is
getting into a car
(Car can be BMW, Audi, etc. with MotorTrend OD
Graphics)
With Randy Probst jumping into drivers seat.
Rear shot of car taking off from the starting line tires
squealing.

Cut to shot of interior of car:

Randy Probst:
Wooohooo! just fill out that information with your name!
Car goes into higher gear and bucks passenger who is
trying hopelessly to
Fill out the questionnaire while being jerked back into
his seat.

Cut to shot of car making a sharp corner on the track.
Randy leans over passenger to make sure he’s filling
out correctly.

Randy:
Don’t forget your email address for weekly
updates!

Cut to shot of the car skidding across the finish line
with the passanger getting out slowly.
Randy jumps out from the car and screams

Randy:
Next!

VO:
MotorTrend OnDemand. Let the excitement
begin! Overhead shot of race track with dunes and a
line of people from the track over the dunes and off
into the distance.

MOTOR TREND ON DEMAND Rollout Concept 2

Close up of barefooted man running through jungle.

V.O.:
Since the beginning man has enjoyed the
excitement of speed and movement.

Fade in Close up of horse running .

V.O.:
Always looking to see how he can go faster. If
not by his own power then with looking to see how to
innovate his surroundings to help make it happen.

Fade in Close up of man crank starting a car.

V.O.:
Using his mind to make and engineer his vision
to reality.

Cut to shot of car driving around a corner on a
mountain.

V.O.:
Looking for ways to carry himself through the
landscape.

Cut shot of car silhouette in black being panned.

V.O.:
It became an art.

Cut shot of man working on car in garage.

V.O.:
It became a passion.

Cut to shot of Slow pan across motor.

V.O.:
It’s a constant push to not only make a better
car, but a better experience.

Cut to shot of a man in his study at night looking at his
computer glowing on his face.
Another option would be in his garage on a laptop in
the evening.


Background sounds of cars revving and accelerating.

V.O.:
Get your free subscription to MotorTrend On
Demand now. It will move you.